ABN Registration for Direct Selling and Retailing in Australia

If you're earning income by selling goods directly to customers—either in person, at markets, online, or through social media—then you need an Australian Business Number (ABN) to operate legally as a business.

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Last update: Apr. 30, 2025

"Trust ABN Registrar, a registered BAS Agent offering fast, secure, and fully compliant ABN registration services, to deliver an error-free experience that eliminates the common pitfalls many encounter, ensuring you receive expert, step-by-step support throughout the process."

Why You Need an ABN for Direct Selling

Whether you sell handmade items, wellness products, clothing, cosmetics, or food at a market or via platforms like Instagram, Facebook Marketplace, or your own website, you must register for an ABN to issue invoices, claim business expenses, and meet your tax obligations.

Key Benefits of Having an ABN

  • Legally invoice customers and issue receipts
  • Claim business-related expenses like packaging, internet, fuel, and shipping
  • Register for GST if your turnover exceeds $75,000
  • Operate under a business name (optional)

How to Register Your ABN for Retailing

  • Visit our online ABN registration form
  • Select 'Sole Trader' as your structure (or 'Partnership' if you're in business with others)
  • Describe your activity as 'direct retailing' or 'online product sales'
  • Submit your form securely and receive confirmation by email

Click here to apply for your ABN as a direct seller today

FAQs - ABN for Direct Sellers

Do I need an ABN to sell online as a side business?

Yes. If you are selling regularly with the intention of making a profit, even as a side hustle, you must register an ABN.

Can I use one ABN for multiple product lines?

Yes. As long as all activities fall under retail sales, you can operate them under a single ABN.

What if I sell on Etsy or at markets only occasionally?

If your sales are consistent and for profit, you are carrying on a business and need an ABN. One-off sales usually don't require one.

Do I need a business name?

No. You can register using your personal name. A business name is optional if you want to brand your store.

Is GST registration compulsory?

Only if your business earns more than $75,000 per year. Below that threshold, GST registration is optional.

Register your ABN now